Daag achche hai !

Detergent powder brand Surf repositioned itself with the catch line Daag Achche hai(stains are good) to make parents motivate their children to get involved in more activities(sporting) even if it leaves their children with stained clothes. If stains help your in one or the other ways stains are good. One of the most successful campaigns of India and that for the Agency too.

I guess this is the first in the series







Advertising Agency: Lowe , India
Client: HUL