The campaign positioning Fevicol as the permanent bond maker tries to convey that either avoid or get glued. You always have choice!
Most Awarded
My Fav!
Strongest bond of Fevicol
Agency: Ogilvy & Mather
Client: Pidilite
Friday, May 16, 2008
The bond of Fevicol
Subscribe to:
Post Comments (Atom)
1 comment:
I like how the campaign emphasizes having a choice while highlighting Fevicol's strength.
Post a Comment